What is the "Tells Market" and why do we choose it? The Tells Market is a curated collection of products that are envisioned to be cherished for the next 100 years. It emphasizes the significance of the maker's intentions, as well as transparency in materials and production processes. This unique marketplace represents a new ethical approach, allowing consumers to inadvertently contribute to a sustainable society and environment through their purchases. When we talk about our products, we are not solely referring to the end result but also the meticulous process involved in creating them. We wanted to raise awareness about the underlying values embedded in our paints, and that's why we opted for the Tells Market as the platform to express our beliefs.